Communications strategy launched for Mekong Delta Plan

The Ministry of Natural Resources and Environment (MoNRE) in collaboration with IUCN Vietnam and Can Tho University launched a project entitled “Development and Implementation of a Communication and Information Dissemination Strategy for the Principles and Recommendations in the Mekong Delta Plan” in the Delta’s Can Tho city on November 15.

The project is part of the Strategic Partnership Arrangement on Climate Change Adaptation and Water Management between the Governments of Vietnam and the Netherlands, with financial support from the Netherlands Enterprise Agency (RVO).

The main objective of the launch is to introduce the project and a comprehensive communications strategy to disseminate the principles of the Mekong Delta Plan (MDP) to the 13 cities and provinces in the Delta. With the message “The future of the Delta is in our hands”, the communications strategy aims to provide guidance on the implementation of communications campaigns, including a training of trainers (ToT) program and training workshops involving the 13 cities and provinces.

The Mekong Delta has played an important role in Vietnam’s economic development over the last few decades but the impact of climate change, poor development, and the over-exploitation of natural resources are now seriously threatening its future.

The government and the international community have been developing various strategies and programs to adapt to and mitigate the impact of climate change, of which the MDP has been a key initiative. Written in 2013 within the framework agreement between the Governments of Vietnam and the Netherlands, it has become a key reference document and source of guidance for the Vietnamese Government. The Plan recommends principles for sustainable development, taking into account both economic prospects and environmental considerations, including climate change.

The MDP has been endorsed by high-level leaders of the government, donors, and implementing partners. There is limited exposure and understanding, however, of the principles and recommendations of the MDP at the lower levels of government and in the community. The understanding as well as endorsement of these principles will leverage the effect of the MDP on the development of the Mekong Delta. It is therefore critical to enhance awareness among grassroots levels, which are identified as civil servants at the provincial and district levels and farmers.

The project is being led by MoNRE and has been endorsed by the Ministry of Agriculture and Rural Development and the Ministry of Planning and Investment. Implementing partners are made up of a consortium that includes UNESCO-IHE (Lead), Can Tho University, IUCN Vietnam, Water.NL, Fresh Studio, the Vietnam Farmers’ Union, Royal Haskoning DHV, Wageningen University and KnowH2O.

Source: Vietnam Economic Times